Marketing Specialist

About the role

We are seeking a Marketing Specialist to drive brand awareness and user acquisition for Tarbah, a Libyan startup that connects car buyers and sellers through an online platform. The position is hybrid, allowing you to work remotely while attending occasional in‑person meetings or events in Tripoli.

Key responsibilities

• Develop and execute comprehensive marketing plans and campaigns.
• Conduct market research, monitor competitors, and track industry trends in Libya.
• Create innovative ideas and campaigns that increase brand visibility and attract users.
• Manage social media channels and digital advertising initiatives.
• Analyze campaign performance and produce regular reports with insights and improvement recommendations.
• Collaborate closely with management and sales teams to align marketing efforts with company objectives.
• Support the launch of new products, services, and initiatives.
• Identify growth opportunities and assist in building a future marketing team.

Required profile

• Proven experience in marketing, content creation, business development, or a related field.
• Strong communication and writing abilities.
• Ability to work independently, own projects, and manage multiple tasks simultaneously.
• Excellent organizational skills with attention to detail.
• Fluency in both Arabic and English.
• Previous startup experience is a plus.

Required skills

• Fluency in Arabic and English.
• Strong communication and writing abilities.
• Understanding of digital marketing, advertising platforms, and data analysis.