Brand Manager

About the role

The Brand Manager will act as the primary liaison between the Brand Account Manager, the factory, and the market. You will own the brand’s positioning, identity, communication, product launches and commercial performance, driving growth and consistent customer experience across all channels.

Key responsibilities

• Develop and execute annual brand strategy aligned with business objectives.
• Manage product lifecycle from launch to discontinuation, including new product introductions and assortment optimization.
• Prepare and coordinate integrated marketing campaigns, ensuring consistency across all communication channels.
• Conduct market research, analyze customer insights, monitor competitors and identify market opportunities.
• Prepare annual marketing budget, monitor ROI, control expenses and forecast promotional investments.
• Support sales teams with tools, training, promotional activities and technical assistance.
• Ensure a consistent digital presence, monitor online reputation and improve the customer journey.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field from a recognized university.
• Fluent in Arabic and English (both written and spoken); Spanish is a plus.
• 5–8 years of experience in Brand Management or Product Marketing, preferably in the tiles and slabs industry.
• Experience with European brands and participation in fairs such as Cersaie.

Required skills

• Brand strategy development
• Product management
• Marketing planning and campaign execution
• Budget management and ROI analysis
• Market research and consumer insights
• Digital marketing and trade marketing
• Pricing strategy
• Advanced Excel
• Power BI
• ERP/CRM knowledge (e.g., Odoo)