Commercial Manager – Fitness & Health Equipment

About the role

The Commercial Manager will lead the company’s commercial activities, driving sales growth and expanding the customer base for fitness and health equipment in Libya.

Key responsibilities

• Develop and implement commercial strategy aligned with company objectives.
• Prepare sales plans, monitor targets and KPIs, and produce regular performance reports.
• Lead, manage and develop the sales team, evaluating performance.
• Identify new market opportunities, acquire new customers and expand sales channels.
• Negotiate commercial agreements with customers, partners and international brands.
• Collaborate with marketing on campaigns and with accounting, warehouse and procurement to ensure smooth operations.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Commerce or related field.
• Proven experience in sales or commercial management, preferably in sports equipment distribution.
• Strong negotiation and relationship‑building abilities.
• Ability to analyse market trends, pricing and customer behaviour.

Required skills

• Microsoft Excel
• Microsoft Office

What we offer

• Competitive salary based on experience.
• Sales commission.
• Professional training and development opportunities.