Digital Marketing Specialist – Luxury Fashion

About the role

The Digital Marketing Specialist will lead growth initiatives across retail and wholesale channels for a luxury fashion group in Libya. You will design and execute campaigns that reflect the high‑end brand identity while collaborating closely with retail and commercial teams.

Key responsibilities

• Define and implement the overall digital marketing strategy for the company and its brand portfolio.
• Manage multi‑brand communication, ensuring alignment with each brand’s guidelines and positioning.
• Oversee digital channels including social media, website content, campaigns, and paid media.
• Plan and manage digital marketing calendars, campaigns, and launches in coordination with retail and commercial teams.
• Analyze performance using KPIs (engagement, reach, traffic, conversion) and prepare performance reports.
• Coordinate external agencies, freelancers, or content partners when needed.

Required profile

• 3+ years of experience in digital marketing, preferably in fashion, retail, FMCG, or lifestyle brands.
• Strong understanding of digital channels, social media platforms, and paid advertising.
• Analytical mindset with the ability to translate data into actions.
• Fluency in English and strong communication and project‑management skills.

Required skills

• Digital marketing
• Social media platforms
• Paid advertising

What we offer

• Competitive salary and benefits package, including a valuable corporate discount.
• Opportunity to build a digital marketing department from scratch.
• Exposure to international premium and lifestyle brands.