Marketing Executive

About the role

We are looking for a Marketing Executive based in Benghazi to grow the Ghargrow brand and generate demand among farmers, agricultural investors and project owners across Libya. Reporting to the Marketing Manager in Dubai, you will be the on‑the‑ground marketing lead, handling social media, campaigns, events and partner coordination.

Key responsibilities

• Translate the Dubai marketing plan into local campaigns for tractors, irrigation pivots, machinery, seeds and fertilizers.
• Plan, execute and monitor social‑media content and paid Meta ads on Facebook, Instagram and LinkedIn.
• Create farmer‑focused content such as product showcases, field demonstrations, success stories and how‑to videos.
• Coordinate co‑marketing activities with CLAAS, Western and Arcusin, ensuring brand guidelines are followed.
• Organise and promote agricultural exhibitions, field days, training sessions and product launches.
• Produce sales materials (brochures, catalogues, price lists, presentations, signage) in Arabic and English.
• Support sales teams in Benghazi, Sabha and Jalu with lead generation and campaign follow‑up.
• Maintain the website and product listings, track campaign results and report monthly to the Dubai Marketing Manager.
• Manage the local marketing budget and liaise with agencies, printers, photographers and suppliers.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 2‑4 years of marketing experience, preferably in agriculture, machinery, automotive or B2B industrial products.
• Fluent Arabic and strong written and spoken English.
• Hands‑on experience running social‑media channels and Meta paid advertising.
• Proven ability to organise events, exhibitions or trade shows.
• Strong copywriting skills and an eye for visual presentation.
• Willingness to travel across Libya to farms, branches and events.
• Valid driving licence.

Required skills

• Social‑media management and Meta paid‑ads execution.
• Event planning and coordination.
• Copywriting for technical and farmer‑focused content.
• Basic design using Canva and Photoshop, video editing with CapCut.
• Arabic and English language proficiency.

What we offer

• Competitive salary based on experience.
• Opportunity to market world‑leading brands such as CLAAS in a growing sector.
• Direct impact on how Libyan farmers discover modern agricultural solutions.
• Career growth within a market leader with exposure to our Dubai headquarters.