SEO/SEM Specialist

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. The successful candidate will boost organic traffic, improve search visibility, and manage advertising budgets to achieve our growth targets.

Key responsibilities

• Conduct keyword research, discovery, and expansion to drive organic traffic.
• Optimize website content, meta tags, landing pages, and site structure for SEO and user experience.
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and work with developers to implement fixes.
• Launch, monitor, and optimize paid search campaigns on Google Ads and Bing Ads to maximize ROI.
• Develop and execute link‑building strategies to increase domain authority.
• Track, report, and analyze website analytics (GA4), PPC performance, and SEO metrics to provide actionable insights.
• Research competitor advertising, keyword strategies, and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms, ranking factors, and AI‑driven search trends.
• Reliable internet connection with backup supply for uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML, CSS, JavaScript (knowledge of development constraints is a plus)