Marketing & Communications Director

About the role

The Marketing & Communications Director will shape and execute the company’s overall marketing strategy, driving brand awareness, customer acquisition, retention, and revenue growth. This senior leader aligns all marketing activities with commercial objectives and ensures measurable ROI.

Key responsibilities

• Develop and implement the annual marketing strategy, aligning plans with sales and business goals.
• Prepare and manage the annual marketing budget, controlling expenditures and optimizing ROI.
• Protect and strengthen brand positioning, ensuring consistent identity across all channels and creating brand guidelines.
• Lead trade‑marketing initiatives, showroom standards, merchandising, POS materials, and product launch support.
• Oversee digital channels, including website, e‑commerce, SEO/SEM, paid advertising, and social media strategy.
• Plan, execute, and measure multi‑channel campaigns, optimizing performance and lead generation.
• Enhance customer experience through journey mapping, loyalty programs, CRM initiatives, and satisfaction improvements.
• Monitor market intelligence, competitor activity, customer trends, and identify growth opportunities.
• Manage advertising agencies, designers, and production suppliers, approving creative assets and evaluating performance.
• Lead, coach, and develop the marketing team, set KPIs, conduct performance reviews, and build capabilities.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field; MBA preferred.
• Fluent in Arabic and English (spoken and written); Spanish is a plus.
• 10–15 years of brand or product marketing experience, with at least 5 years in a senior leadership role.
• Retail and building‑materials experience highly desirable.
• Proven track record in both digital and traditional marketing, managing multiple brands.

Required skills

• Strategic planning
• Brand management
• Trade marketing
• Digital marketing (SEO, SEM, paid advertising, social media)
• CRM and customer lifecycle management
• Budget management
• Market research and consumer insights
• Data analysis
• Negotiation
• Project management
• Presentation and communication
• Marketing planning
• Advanced Excel
• Power BI
• ERP/CRM platforms (e.g., Odoo)